Yoast SEO Plugin

Yoast SEO is a widely recognized industry standard among SEO professionals. When working on a new project, it is the first plugin that is installed and configured. This is due to its user-friendly interface and the variety of features it offers to optimize a website's search engine visibility, such as on-page analysis, XML sitemaps generation, Social media integration, Advanced features, Focus keyword, Readability Check, Insights and more.

What exaclty does Yoast SEO plugin?

Yoast SEO is a plugin for the website software WordPress. It helps with Search Engine Optimization (SEO) and is widely used by digital marketers. To use Yoast, you need to have WordPress as your website software. It's considered one of the best SEO plugins available with many updates over the years and a high rating of 4.9/5.0. There's also a free and premium version, this review covers all features including the premium ones and which features require payment.

Yoast SEO
Yoast SEO is free!

Upsides and downsides of Yoast SEO Plugin


Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features. Here is a quick overview of some of those features.

  • Change post’s SEO title and meta description on a per post basis.
  • Title and meta description support for taxonomies (e.g. category and tags).
  • Google search result snippet previews.
  • Focus keyword testing.
  • Meta Robots configuration:
  • Easily add noodp, noydir meta tags.
  • Easily noindex, or nofollow pages, taxonomies or entire archives.
  • Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page.
  • RSS footer / header configuration.
  • Permalink clean ups, while still allowing for Google Custom Search.
  • Breadcrumbs support, with configurable breadcrumbs titles.
  • XML Sitemaps with:
  • Images
  • Configurable removal of post types and taxonomies
  • Pages or posts that have been noindexed will not show in XML sitemap (but can if you want them too).
  • XML News Sitemaps
  • .htaccess and robots.txt editor
  • Ability to verify Google Search Console, Yahoo Site Explorer, and Bing Webmaster Tools
  • Basic import functionality for Platinum SEO Pack and All in One SEO plugins. (You can also use the SEO Data Transporter to transfer functionality from themes like Genesis child themes).

The premium version of the Yoast SEO comes with even more features.

  • A redirect manager that allows you to easily set up redirects.
  • Ability to use multiple focus keywords
  • Internal linking suggestions
  • Ability to export focus keywords
  • Video tutorials to help you understand each feature of the plugin.
  • Premium support provided by the folks at Yoast to help you make the most out of your site’s SEO.


If you choose the premium version, it will cost €99 for one website. This includes a year of support and free updates.If you're new to WordPress, don't worry! Installing a plugin like Yoast SEO is easy. We recommend watching this video to learn how to do it. It will walk you through the process step by step.

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Install a Plugin using the WordPress Admin Plugin Upload

Here are the steps to install the Yoast SEO plugin on your WordPress website:

  1. Log in to your WordPress website and navigate to the "Plugins" menu in the left sidebar.
  2. Click on the "Add New" button to bring up the plugin repository.
  3. In the search bar, type "Yoast SEO" and press enter.
  4. Click on the "Install Now" button next to the Yoast SEO plugin.
  5. Once the plugin is installed, click on the "Activate" button to start using it on your website.
  6. After activation, you will find the Yoast SEO menu in the left sidebar of your WordPress Dashboard.
  7. Go to the Yoast SEO menu, and click on the General tab, you will be prompted to configure the plugin's settings, such as the webmaster tools, the company or person that runs the website, and the way you want the plugin to handle the titles and meta-descriptions.
  8. After you finish configuring the settings, you can start optimizing your pages and post by using the analysis that Yoast SEO plugin provides.
  9. If you have an older website and want to redirect the old URLs to the new ones, you can use the Redirect manager that Yoast SEO provides.

We advise making a back of your website before installing any plugin, especially if you're installing a plugin that makes changes to your database, like Yoast SEO.

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