SimilarWeb is a competitive intelligence tool that helps increase website traffic and provides marketing insights.

What’s Similar web?

What exactly does Similarweb do?

 It allows users to easily view a website's reach, ranking, and user engagement. It converts raw data into engaging website metrics like traffic sources, social traffic, organic versus paid search, related sites, etc. It displays website traffic for the past six months and presents results globally, US with category rank, and audience breakdowns by traffic sources.

Upsides and downsides of Similarweb

SimilarWeb helps you:

  • Compare your website to competitors and industry standards
  • See what strategies your competitors are using online
  • Find new opportunities such as partners, leads, or affiliates
  • Track emerging trends and new players in your industry
  • Understand your target audience and their browsing behavior

Cons of Similarweb

The free version of the tool can only estimate traffic for full months and cannot provide specific date ranges. It also only estimates traffic for desktop and does not include mobile and tablet traffic. Additionally, it doesn't provide the number of unique visitors. Keep in mind that the traffic estimates should be used cautiously, especially for smaller websites.


SimilarWeb is a powerful tool for tracking your competitors' online performance. It provides detailed data on traffic, SEO, keywords, engagement, and targeting, helping you stay ahead of the competition and make informed decisions for your business.

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