SEMrush is a comprehensive online visibility management tool that offers a wide range of features to help you improve your website's search engine visibility and performance, as well as your overall digital marketing strategy. It is a web-based program, so you can access it from anywhere without having to download any software. With over 55 different products, tools, and add-ons on its dashboard, you can use SEMrush for various aspects of SEO, such as audits, content strategy, off-page optimization, and social media.

What exactly does SEMrush do?

It's pretty simple: it tracks Google search interest over a period of time, conducting topic and keyword research, and analyzing PPC campaigns. It provides a wealth of data and insights to help you optimize your website and digital marketing strategies. To get a clear idea of what you can do with Semrush, checkout this (12 min) overview video of the tool:

Upsides and downsides of SEMrush

One of the things we particularly like about SEMrush is the variety of features it offers. It's easy to use and has a lot of tools that can help you with multiple aspects of your strategy. This makes it a great all-in-one solution for businesses and marketers looking to streamline their workflows and get a comprehensive view of their online marketing efforts.

Cons of SEMrush

The downside is that it is a paid service and requires a subscription, which means you will have to pay a monthly fee to use all its features. This might not be suitable for everyone, especially if you have a limited budget.


It's a great all-in-one solution that can help you with multiple aspects of your digital marketing strategy. We highly recommend you take their free trial - you won't regret it.

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Semrush Free 14-day Trial
Semrush Free 14-day Trial
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Plug & Plays with this tool

How to properly conduct keyword research

In this plug & play we walk you through the process of conducting keyword research the proper way.

Used tools:

Answer the public
Google Trends

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