Screaming Frog

Screaming Frog is a popular SEO tool used for website auditing. It allows you to crawl websites and identify technical issues that may be hindering performance on search engines. It's a powerful tool for analyzing both small and large websites quickly.

What's Screaming Frog?

Screaming Frog was created in 2010 by a team of SEO experts to address the lack of a reliable tool for data collection, technical issue identification, and onsite SEO recommendations. It has been successful in fulfilling that need and is still widely popular.

What exactly does Screaming Frog do?

It’s a desktop application that allows you to crawl and analyze any website, large or small, in a matter of minutes.  What can we audit on a website?

Technical SEO

  • Checking for duplicate content / redirects
  • Internal Linking (are there orphaned pages? Crawl Depth)
  • Which pages are indexable / crawlabe?


  • Titles / Meta descriptions
  • H1, H2s, Alt-Text in images

Upsides and downsides of Screaming Frog

A powerful site auditing tool that eradicates the need for you to invest time in judging the SEO factors in your website and does it all by itself. It speeds up the auditing process, visits all web pages, and brings out crinkled factors swiftly.

Cons of Screaming Frog

SEO Spider is a software tool that runs on physical computers, not on the cloud. This means that it can be hard to use if you don't have it pre-installed on your computer and it can be harder to access your data from other devices. The software has a lot of features, which can make it hard to learn at first. Also, the free version of the software doesn't let you save or download your analysis data and reports, you need to upgrade to the paid version for that. Unpaid users also don't have access to technical support, but there are a lot of people in the SEO Spider community that can help you with any questions you might have.


The Screaming Frog SEO Spider tool offers a free version that includes basic features for website analysis. However, if you're looking to access advanced features such as Google Analytics and PageSpeed integration, you may want to consider upgrading to the premium version of the software. Additionally, the free version limits the ability to download a crawl data sheet, and access to this feature requires upgrading to the paid version

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