PageSpeed Insight

Google PageSpeed Insights is a tool that analyzes your website's performance, specifically the loading speed of your website or specific pages, on both desktop and mobile devices.

What’s PageSpeed Insights?

Google PageSpeed Insights analyzes website loading speed on desktop and mobile devices.

What exactly does PageSpeed Insights?

It provides suggestions on how to improve the loading speed and overall performance of your site. It's a useful tool for identifying areas that need optimization and ensuring that your website provides a fast and smooth user experience.

GPI uses an easy to read color-coded system.

1. 0 to 49 (slow) : Red

2. 50 to 89 (average): Yellow

3. 90 to 100 (fast) : Green

Upsides and downsides of PageSpeed Insights

Improving your site speed is important for better search rankings. PageSpeed Insights provides a set of best practices and possible improvements, prioritized by their impact on your site’s speed

Advantages of Page speed insights:

1. Enable compression

2. Image optimization

3. Improve server response time

4. Implementation of AMP

Cons of PageSpeed Insights

No automation: the tool is manual, you need to check each page separately, this can be time consuming.


There are no disadvantages for page speed insights. When you focus on implementing the platform’s recommendations instead of zeroing in on the number at the top of the page, you’ll be creating a lot more benefits for your site.

To use it, simply enter your website's URL and it will generate a report with a score for both desktop and mobile and give you suggestions on how to improve. The report will also show you how your website is performing in terms of time to first byte, load time, and the number of requests made. To optimize your website, you should focus on the suggestions provided in the report and work on improving your score. It's important to note that a high score doesn't guarantee a fast website, it's just a general indication of how well your website is optimized for speed.

Restricted Content
This content is available for members only. Sign up for free and explore the world of digital marketing with Grow With Groove.

Plug & Plays with this tool

No items found.

Let us help you grow

Claim your Free Strategy Session. In a 30-minute call with one of our experts you'll we'll provide you with at ready to use Blueprint for Growth. Don't miss out on this chance.

Book Free Strategy