With the help of the free Google Tag Manager (GTM) tool, you can quickly add and manage marketing and analytics tags to your website without having to make any modifications to the source code. This means that, from a single spot, even if you are not technically savvy, you can quickly add and manage tracking codes for services like Google Analytics, Facebook Pixel, and more.
One of the key benefits of using GTM is that it allows you to make updates to your tracking codes without the need to involve a developer. This can help you save time and money and guarantee that your tracking numbers are always current. You may also develop and manage your own custom tags using GTM, which can be used to monitor certain website actions like form submissions and button clicks.
Another advantage of adopting GTM is the extensive selection of integrated tags it provides for well-known services like Google Analytics, AdWords, and Twitter. This implies that GTM will automatically implement tracking codes for these services, eliminating the need for you to manually add them. In order to make sure everything is operating as intended, GTM also provides a preview mode that enables you to test your tags before publishing them public.
GTM is not only simple to use, but it is also quite secure. To guarantee that your data is always secure, Google implements stringent access restrictions, version management, and frequent backups. Additionally, GTM is incredibly adaptable and expandable; it can be used for both small and big websites and is simple to combine with other programmes and platforms, like Google Analytics, Google Ads, and others.
Are you new with Google Tag Manager? Then check out these Plug & Plays that will help you get started:
