Google Tag Assistant is a helpful tool for anyone who uses tracking codes on their website, such as Google Analytics or Google AdWords. It's a browser extension for Google Chrome that allows you to validate and troubleshoot these codes.
One of the main benefits of using Google Tag Assistant is that it makes it easy for you to check if your tracking codes are working correctly. Once you've installed the extension, you simply navigate to your website and click on the Tag Assistant icon in your browser. The extension will then scan your website and give you a report on the tracking codes that it finds.
This report will tell you whether your tracking codes are working correctly or not, and if not, it will provide information on what might be causing the problem. For example, if your Google Analytics code is not working correctly, the report might tell you that there is a syntax error in the code or that it's not being loaded properly.
Another great feature of Google Tag Assistant is that it allows you to see what tracking codes are being used on a website, even if you don't have access to the website's code. This can be especially helpful if you're working on a website for a client and need to know what tracking codes they're using.
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