The most recent version of Google's online and app analytics platform is called Google Analytics 4 (GA4). As a user, you'll find that it offers a number of new and improved features that make it easier to get valuable insights from your data.
The use of machine learning to give more accurate and customised reporting is one of the most noticeable developments in GA4. As a result, you will be better able to comprehend your audience and how they use your website or app.
The expanded data collecting capabilities of GA4 are another important aspect. You may monitor a variety of user events with GA4, such as clicks, scrolling, and form submissions. This can help you understand your users' interactions with your website or app more thoroughly and point out any areas that might require improvement.
Improved data visualisation capabilities are also provided by GA4, making it simpler for you to analyse your data and derive insights. You are able to swiftly and easily see trends, patterns, and areas for improvement thanks to the new and updated dashboards and reports.
The fact that GA4 is completely connected with Google's other analytics and marketing tools, including Google Tag Manager, BigQuery, and Google Ads, is one of its finest features. As a result, connecting your GA4 data to other platforms will be simple, allowing you to extract even more insights from your data.
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