Ahrefs is mainly used for analyzing a website's backlinks, keywords, and overall health. It helps identify areas for improvement and understand how your website is performing in search engines.
A big benefit of using Ahrefs is that you can analyse competitors' search traffic, keywords and best pages. You can easily see the keywords the competition so that it's easy to learn their content strategies for your own benefit. Plus Ahrefs is more affordable than SEMRrush and user-friendly for beginners to use.
If I'm forced to pick a con, I'll go with price.
Our conclusion. We use ahrefs daily and it helps us to plan SEO campaigns, to detect changes in rankings to take appropriate countermeasures when necessary.
