Creating images with personalized text for your email subscribers
Personalized images can be a great way to increase engagement and conversions in your email marketing campaigns. By creating images that are tailored to each individual subscriber, you can make your email campaigns more engaging and improve the overall experience for your subscribers. A tool that helps you create personalized images is NiftyImages, a marketing platform that allows you to create dynamic visual content for your email marketing campaigns.
In this guide, we'll walk you through the process of creating a personalized image in NiftyImages with a subscriber's first name, and using it in email marketing software Keap Pro. We'll provide you with step-by-step instructions on how to create a personalized image in NiftyImages, and use them in your email campaigns on Keap Pro.
Note: This could be implemented in most email marketing softwares. We use Keap Pro for the purpose of this Plug & Play.
What are we going to do?
In this Plug & Play you will learn how to send e-mails with personalizations of your subscribers. Look at the picture below to get an idea of what that could look like...
With no further ado, let's get into it!
Setting up your Nifty Images
1. Go to Google
2. Type "Nifty Images"
3. Click on the link with niftyimages.com
4. Sign-up or log in
5. Click on Create Image, Timer or Data Source
When you are logged in to your (trial) account, click the pink button.
6. Click on Personalized Image
7. Upload an image
8. Add static text (Optional)
Under the tab "Design Options' you will find the option to add static text. This text will be visible in all images and won't change dynamically.
9. Change the default text
You can change the default text to anything of your choice.
10. Style your text as prefereer
In the left sidebar you can adjust the styling of your text by changing the font, font-size, font-
11. Click Add Element to add the Merge Tag Layer
A merge tag is the field that will be replaced based on your subscribers' information.
12. Click on Merge Tag Layer
13. Click on Use Merge Tag
14. The dynamic text
This is the placeholder for your merge tag. You don't need to change it right now, as we will replace it when placing the image in your email campaign in Keap.
15. Set a Fallback Text
Some of your subscribers might not have a specific merge tag added to their account. By adding a fallback text you make sure that the image will still make sense if they receive your email with a personalized image in it.
16. Finalize your design and click Save
To finalize the design, we like to just "eyeball" it and make sure it looks good. For the dynamic fields we advise to them enough spacing. Some people might have very long names. If you don't give enough spacing to the merge tag fields, they might ruin your design.
17. Give your design a name and click Submit
18. Copy the URL
In the next screen you will find small line of code including the image and a placeholder for the merg tag. For this Plug & Play we copy just the URL (The part between: "" )
Using dynamic images in your email marketing campaigns
19. Login to your Keap Pro account
If you don't use Keap, you can still follow along these steps with your own marketing automation tool.
20. Create a new e-mail
You can use these personalized images in Email Broadcasts (Manual Campaigns) as well as in Email Automations.
21. Use a Merge Field in your e-mail copy.
22. Finalize the copy of your email
In the beginning of the email, we used the merge field of the subscribers' first name.
23. Drag in an Image Element
From the right sidebar, drag in an image element and drop in on the position that you want it to be placed.
24. Paste the Copied URL in the Image URL Field
In Step 18 of this Plug & Play you copied the Image URL. Now you past the URL into the Image URL field in the right sidebar.
25. Image gets pulled in
Your images gets pulled in from Nifty Images. Now we only need to replace the Merge Tag Placeholder, with the actual Merge Field.
26. Click on the url to edit it
27. Drag to highlighted the MERGE_TAG placeholder and delete it
28. Type the merge tag that you want to show in your image
In our case we used the first name field: [[contact.first_name]]
29. Your campaign is ready!
That's it! Your campaign is ready to be send out to your subscribers. Every single one of them will now receive an email with a personalized image including their first name!